Telenor’s corporate responsibility report
INTERNET FOR ALL
We strive for “Internet for all” as part of Telenor Group strategy and our long-term strategy to
make the use of mobile internet popular, as well as the use of smartphones. The Bulgarian mar-
ket is characterized by a large segment of feature phones that enable access to the internet,
but do not give the same feeling.
20%
21%
22%
23%
24%
25%
25%
28%
0%
% mobile
data users
thousand customers
5%
10%
15%
20%
25%
30%
700
750
800
850
900
950
1000
1050
1100
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Q4 2014
REPRESENTATIVES OF COCA COLA HELLENIC BOTTLING COMPANY BULGARIA
We have tried the whole range of services offered by Telenor. We received preferential flexible
rates on both mobile and fixed phones, USB modems, tariff plans, roaming domestic rates. The
service we got meets completely our needs and greatly enables our corporate activity.
The business portal service we have contains features custom-made for our corporate needs
and facilitates transactions between our companies. The portal provides instant access to the
required information and allows modification which helps us effectively manage the accounts
of our employees who use the services of Telenor. We have been very pleased with how our
users’ needs and preferences have been understood and managed byTelenor representatives.
They provided us a number of critical ideas and solutions at joint discussions that were held.
We can safely saywe are very pleased with our partnership with Telenor. The strategic accounts
executives respond to our requests as best as they can and routinely meet deadlines.
Fig. 4 Trends in the use of mobile data
Providing affordable data packages that high-
light internet benefits helps us intensify higher
data usage and reach our goal to deliver easy
and quick internet to all customers regard-
less of their tariff. With the Klik packages we
introduced we hope to accelerate demand
for mobile internet by voice users who are not
yet online on their mobile devices. With that in
mind in 2014 we launched the highly afford-
able Telenor brand smartphones.
MACHINE-TO-MACHINE CONNECTION
(М2М)
The M2M application we have is based on GPS
navigation and enables ATMs and POS pay-
ments, allows remote utilities billing, and con-
nects cashier transactions nationwide with the
National Revenue Agency system. In 2014 our
M2M service cards segment grew by 10.09%.
Telenor holds a sizable share in this market
segment.
Marketplace
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