Telenor’s corporate responsibility report
ALL CUSTOMERS ARE VALUED
The new identity of the company marked the
beginning of a new era not only for the com-
pany, but also for the whole telecom sector in
Bulgaria. Telenor became the first Bulgarian
mobile operator that offers “equal treatment”
to all of its customers. New customers, as well
as existing clients, who extend their subscrip-
tion have unlimited access to all tariff plan
promotions and devices of Telenor. Telenor is
a company that keeps its promises, makes mo-
bile communication and digital services easy,
respects its customers and partners, and in-
spires new ways of communication and a new
culture in business.
In 2014 we became the first mobile operator
to offer “equal treatment” to all customers –
those that just joined and customers loyal for
years. We allowed everyone to pick a service
or product of their choice. We believe the best
customers are those who strive for the best.
We know that our customers have high expec-
tations and strive to continuously meet them
with the best technical solutions and devices.
Evgeniya Ovcharova
Postpaid Segment Manager
Guided by a motivation to demonstrate that customers are important to us we firmly undertook
the difficult task to change the way we deliver service. We opened attractive plans not only to
new subscribers, but to existing ones. This enabled every customer, irrespective of when they
joined, to take advantage of devices we offer later in the contract term, even if they missed the
opportunity at sign-up. This approach ensures equal rights to old and new customers alike
without pressure. We firmly believe that by offering attractive plans and good service rooted in
ethical processes and procedures and attention to customer preferences, we are positioned as
the operator of choice and meets the high expectations of the customers.
Marketplace
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