Telenor’s corporate responsibility report
GLOBUL BECOMES TELENOR
The change started with a massive re-brand-
ing campaign which clearly communicated
who we are and what we stand for. We devel-
oped honest and easy-to-understand mes-
saging based on our business and marketing
strategy built on three pillars: always on, trust-
worthy and keep it smooth. In order to become
worthy of the customers’ trust, we had to find
a new way to reach people and introduce new
product on the Bulgarian market.
Marketplace
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Therefore, we opted for a very direct and mod-
ern way of communication, transcending tra-
ditional Telco way of advertising. Authenticity
is the most important quality to our new brand
and we seek to eliminate distance to the cus-
tomer. With that in mind, we decided to pro-
duce commercials with actual private persons
and not with actors.
globul becomes telenor
