Telenor’s corporate responsibility report
LONG-TERM CAUSES AND
CAMPAIGNS
Telenor employees, who took part in the blood donation campaign
BLOOD DONATION CAMPAIGN
.
Desislava Zhiyanska,
Pricing Expert – Large Companies
I have personally experienced the importance of blood donation. Until recently a relative of mine
was dependent on monthly blood transfusions, in order to sustain normal life. It is hard to put
into words the helplessness I felt every time the Blood Center would tell me there was no blood
and we would have to wait. You could imagine the gratitude I felt to everyone who donated blood
without even knowing the patient in need. I have always been wondering if people realized that
by donating they can save another person’s life. Donating blood is a voluntary act and I would
like to tell anyone out there, who does it, that there is someone wholeheartedly thankful for their
help.
According to the World Health Organization
theneed forbloodandbloodproducts exceeds
blood availability globally – an everyday
challenge for medical facilities. The only way
to solve this issue is blood donation.
For a third consecutive yearTelenor employees
took part in a blood donation campaign at
the company headquarters organized jointly
with the
The event’s purpose was to
encourage blood donation awareness by
pointing out donor benefits, as well as of the
need for blood and blood products in the
country.
