GLOBUL officially becomes Telenor
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Press release04 November 2014
GLOBUL officially becomes Telenor
Bulgarian operator GLOBUL changes its name to Telenor, it was announced at a news conference, held in Sofia today. The company’s legal name has also been changed to Telenor Bulgaria EAD, to reflect the change in ownership after international telecommunications company Telenor Group acquired GLOBUL in August 2013 for EUR 717 million. The company will operate under the brand name Telenor.
The logo, colours and the corporate identity of the Telenor Group will be incorporated into the product and service design of Telenor Bulgaria, the company website and mobile portal, as well as, over time, in all 250 commercial outlets of the operator across the country.
The change in the company’s corporate identity will be hassle-free for all existing Telenor Bulgaria customers. Clients will not be required to re-sign their contracts or replace their SIM-cards and will keep their mobile numbers.
“Telenor Group’s investments in Bulgaria clearly show our long-term commitment here. The new brand name and corporate identity are a logical step in the integration of our Bulgarian unit into the larger Telenor Group family, which includes companies in 13 countries in Europe and Asia with over 176 million subscribers”, said Telenor Group Executive Vice President Kjell-Morten Johnsen during the event.
“Today, we mark the beginning of a new era not only for the company, but also for the whole telecommunications sector in Bulgaria. Telenor is a company that keeps its promises, makes mobile communication and digital services easy, respects its clients and partners and inspires new ways of communication and new culture in business”, commented Telenor Bulgaria Chief Executive Officer Stein-Erik Vellan.
“Telenor will also be the first Bulgarian mobile operator to offer equal treatment to all of its customers. Both new customers and those that are renewing their contracts will have unconditional and unrestricted access to all of the company’s tariffs, promotions and to the latest and most-anticipated devices offered by Telenor in Bulgaria”, he added.
This concept is an important part of the philosophy behind the new Telenor subscription plans, which were also presented at the event.
Telenor Rezerv plans will ensure worry-free usage as customers will be protected against unexpected costs from increased usage thanks to their personal reserve of call minutes and mobile data. The reserve is available to all Telenor Rezerv users and will activate automatically and at no additional cost when the customer’s monthly bundle is depleted. It is valid for the full duration of the user’s contract and if depleted may be topped up at attractive prices.
The company’s strive to provide fair, transparent and convenient customer service was also incorporated in the design of the new Telenor shop with the first outlet inaugurated during the event. The new design offers easy navigation, pleasant atmosphere and opportunities for users to test the latest technologies and devices.
The company’s ambitious network renovation and upgrade project, which began in April, is progressing according to schedule. So far, Telenor had swapped some 40% of its legacy network and is expected to complete the project in the first half of 2015, as planned. The network renovation will allow Telenor to continue expanding its network and service portfolio and to offer its clients in Bulgaria better network coverage, better service quality and also 4G services in the future”, Mr. Vellan said.
Mr. Vellan also announced the upcoming launch of iPhone 6 and iPhone 6 plus on the Bulgarian market by Telenor at extremely competitive prices. The devices will soon be available to all Telenor clients at select company shops across the country at very competitive prices. Telenor is the exclusive official Apple partner for iPhone in Bulgaria.